Please don’t call it content

November 27, 2013

I hate content. Well I hate the term when it refers to the stories on web sites. If we just call it content, how can we expect for more than unengaging, boring and ultimately futile text and images just filling the clever and beautifully designed grid. That’s no way to build a following and influence people. We need to aim higher. This article in today’s Evening Standard has it right.

http://www.standard.co.uk/business/media/danger-risk-of-content-overload-8966650.html

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