About

November 23, 2013

Storyteller and communications strategist. Expert at creating story-led content-centred activities designed to trigger actions, change perceptions or reinforce thought leadership.

Whether for commercial clients, their agencies or media, the way I work is to first agree the intended goals and from that identify the required audiences and the best ways to reach them. The next stage is to plan and design content that while incorporating the required messages and calls to action, is appropriate to the selected media but most importantly, will engage the target audiences by catering for their needs. A range of devices may be be used, whether words—articles, blogs, books, magazines, white papers or whatever; events —such as panels, webcasts, trade shows, conferences; social media—Facebook, LinkedIn, Twitter, Tumblr;  images—photographs, illustrations, diagrams, video, infographics; or interactive applications such as polls, discussion boards, games and quizzes. The central feature of all is storytelling.

Then I recruit and work with other experts to turn all this into a reality, whether a writer, filmmaker or designer or recruiting and managing a complete client-based in-house newsroom.

Companies worked for include Accenture, AIG, Barclays, Cable & Wireless, CapGemini, Cartier, Dubai Chamber of Commerce, Durham Business School, Ericsson, Eurostar, German Trade and Invest, Hong Kong University of Science and Technology, HSBC, Invest in France, LHS, Nokia, Philips, the Qatar Financial Centre Authority, Schlumberger, Siemens, Teleglobe, Volvo and Zurich. Media agencies worked with include Carat, Effective PR, Fleishman Hillard, McCann Erickson, Mindshare, Pauffley, Ptarmigan Media, RSA, Starcom. Publications worked with include The Australian, Banking Technology, The Banker, Business Week, Financial Times, Funkschau, The International Herald Tribune, The Observer, New Scientist, Newsweek, Telephony, The Times, Time, The Wall Street Journal. The list of creatives worked with would take a web site all of its own.

Find out what I could do for you. Contact me using the below form.

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